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Just Roll with the New Media Concepts_Reading Notes for September 8th

All right, round two with New Media: The Key Concepts!

Image hosted on Giphy.

Image hosted on Giphy.

As a refresher, the book takes six concepts as key components to studying New Media and its threads:







The chapter on Network was very familiar to me as I had taken a course in the spring that focused on different aspects and theoretical frameworks that revolved around networks (ecological, neural, computer, social, etc). Networks are essential to New Media as computers become ever more integrated into both our working and daily lives. The connections between computers and other such devices, interfaces establishing links between users and users as well as users and information, change not just our means of communication but also how we view our society and one another. One way I visualize this is when I think about people and their relationships with their cell phones. Staying in touch with other people is a big aspect of our current culture, but we use our phones for more than just that. We capture moments (sometimes staged, other times spontaneously) in time through selfies, videos, and pictures, but we also share those moments through social media, emails, text messages, personal websites, blogs, YouTube, and so on. We become creators of content as well as consumers, extending ourselves through the networks.

So many connected. Image hosted on

Sherry Turkle, take it away!

Interactivity interlinks with the networking web of computers, users, and data. According to Gane and Beer, “[Interactivity] is often invoked as a benchmark for differentiating ‘new’ digital media from ‘older’ analogue forms, and for this reason it is not unusual to find new media referred to as interactive media. But herein lies a problem: in spite of the almost ubiquitous presence of this concept in commentaries on new media it is not always clear what makes media interactive or what is meant exactly by the term interactivity” (87). To counter claims that the term “interactivity” has lost some of its power in describing New Media since it has been overused, the authors pull together commentary from various scholars like Lev Manovich and Stephen Graham, “who together give an idea of what the term interactivity might mean in different disciplinary settings, and how it might be put to work as a concept” so long as “it is deployed with precision” (87).  The definition that caught my attention was by Tanjev Schultz: “New media interactivity is, for a start, instantaneous, and tends to work in ‘real-time’. It also, in theory, offers the promise of being more democratic: ‘the formal characteristics of fully interactive communication usually imply more equality of the participants and a greater symmetry of communicative power than one-way communication’” (qtd. in Gane and Beer 95). I found this intriguing because it reminds me of the work being done in my own classes. As my program is a hybrid of on-campus and distance students, collaboration in digital spaces is key. This idea of working in “real-time” (which reminds me of Final Fantasy) makes me think of working as a group in Google docs and seeing everyone moving through the space and entering in their input in view of everyone and at the same time.

As someone who is trouncing into Video Game Studies though the lens of English Studies and wishes to someday work in the industry, interactivity is a very relevant term. Yes, video games are interactive in the sense that players can pick up a controller or put their hands on a keyboard and play within a virtual environment that responds to them in some way, with the experience varying depending on the intuitiveness of the software. But advances in the game engines and the evolution of how developers design game experiences is stepping up that sense of interactivity, often through dialogue wheels that are a more sophisticated form of dialogue trees.

RPGs comparison. Image hosted on a Giant Bomb forum.

RPGs comparison. Image hosted on a Giant Bomb forum.

However, video games are not just about interacting with the software. Networking plays a huge role in video games like massively multiplayer online games (MMOs) like World of Warcraft, Elder Scrolls, and Guild Wars as well as games played on consoles (Playstation and XBox) like Call of Duty and Borderlands. Here, players from around the world come together, exploring virtual environments, battling and raiding in groups, and sharing in-game expertise between players of varying skill levels. The game space is just as social as it is competitive, building relationships among players through interfaces rather than face-to-face interactions. The hardware and software, though, are not just tools, but participants in the network of gaming experience, nodding to Latour and his Actor Network Theory. I will not go further into that train of thought as I already have longer, more elaborate posts devoted to this topic. On a final note, while reading this book, I found it particularly useful for my ventures into Video Game Studies because video games encompass all of these concepts, working to enhance each aspect so as to be more attractive to players.

Link doing it right. Image hosted on Giphy.

Link doing it right. Image hosted on Giphy.


Gane, Nicholas and David Beer. New Media: The Key Concepts. Oxford, UK: Berg, 2008. Kindle.

Dancing through the Reading