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Reading Notes: Althusser and Hall, Tip-Toeing Toward Ambient Rhetoric

Several interesting take-aways from this week’s reading – although I will only focus on a few that really struck me as intriguing points of intersections. Indeed, I really seem to have more questions than connections this time around, and so … Continue reading

Reading Notes #13: Encoding/Decoding and the ISA

Stuart Hall’s “Encoding/Decoding,” in which he argues about the struggle within communicative exchange that occurs between the producers and consumers or encoders and decoders. Hall presents the idea that the producer encodes the message with intended meaning. This message is sent to the receiver who then decodes the message. There is a movement: encoder –>message—> […]