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#MakeItHappy and Algorithmic Rhetoric

Check out this Gawker article on its attempts to reveal the insipidity of the nifty algorithm Coca Cola developed as part of its #MakeItHappy Twitter campaign. Several aspects of the story interest me, which I plan to address in upcoming posts. For now, consider this irony: Coke’s algorithm got called out by Gawker’s algorithm.

#MakeItHappy and Algorithmic Rhetoric

Check out this Gawker article on its attempts to reveal the insipidity of the nifty algorithm Coca Cola developed as part of its #MakeItHappy Twitter campaign. Several aspects of the story interest me, which I plan to address in upcoming posts. For now, consider this irony: Coke’s algorithm got called out by Gawker’s algorithm.